Blueprint Business Architecture

“Why should I choose you?“ is the single most important question in business that your company needs to answer. Using a unique methodology for strategic planning – called Blueprinting – strategy innovators Ian Chamandy and Ken Aber will help you define who you are as a company in seven words or less by answering the question “Why should I choose you?”.

Everything you do and say as an organization stems from the very core of your company’s DNA. To ensure all the activities and decisions of the company are fully aligned with where it is going, defining your identity at the core is necessary for success.

This simple yet compelling definition, in 7 words or less, helps you then develop your strategic plan, and becomes the strategic filter for your executive team, your employees, and your company as a whole.

Through the three Blueprint components, your company will achieve five outcomes; narrow strategic focus, enhance confidence, attract new revenue, inspire innovation, and create sales. Make every element of your organization–everything you do–align with what makes your company uniquely remarkable and more competitive by discovering your Blueprint.