Freson Bros.

Freson Bros. began on October 20, 1955 when Frank Lovsin opened a butcher shop with his two partners, Frank Resek and Frank’s father, Leo Resek from Edson, Alberta.

The name Freson was derived from a combination of the letters in the respective partner’s names. The letter ‘F’ in Frank, the letters ‘RES’ in Resek and the ‘IN’ in Lovsin were put together to form the name ‘FRESIN’. The bank manager at the time however, misspelled the name on the company documents, nobody argued the proper spelling, hence the name Freson Bros. was born.

Through the years, Freson Bros. has adapted and changed from its humble beginning almost 50 years ago. The company has welcomed the changes proactively and even today continues to evolve and keep pace with the ever changing grocery industry.

From keeping up with the pace of technology, to competing with large supermarket chains, to continually training the employee base of nearly 1000 employees, Freson Bros. continues to thrive. This success can be attributed to the commitment to providing quality products, good value, a clean shopping environment and outstanding customer service.

The emphasis on the customer and the ability to adapt to the ever-changing grocery landscape will enable Freson Bros. to remain a vanguard in the industry.