Magnetic North Cuisine

We are a food and wine consulting company based on Vancouver Island. The owner is Bill Jones, a French-trained chef, author and consultant with 20 years of experience in the industry. Bill is based on Deerholme Farm in the Cowichan Valley of Vancouver Island, BC. We have worked on projects throughout North America and focus on a range of products and services involving local food, business start-up and community development.

We have designed kitchens, food retail shops, cafes and bakery operations. We specialize in businesses offering artisan products. We can help with start-up, planning and execution of your business plan.

Major corporate clients have included Granville Island Public Market, Van Dusen Botanical Gardens, King Pacific Lodge and BC Salmon.

Bill is a developer and innovator in the field of culinary tourism and helped launch many festivals during his time with Granville Island Public Market, including developing the Chefs in the Market, campaign and cookbook. He also helped create the first Feast of Fields fundraisers and developed the Cowichan Bay Spot Prawn Festival as well as the ongoing series of James Barber Fundraisers for Providence Farm. In 2010 Bill was a key organizer of the BC Canadian Chefs Congress.

Bill is the author of 11 books and a renown educator in cooking, wild foods and sustainable business development.

We help businesses from small to large reach their goals.