Mom's Best Award offers moms an unbiased way to determine a products value, quality, usefulness, functionality and appearance. It's also a way for manufacturers to receive product recognition and valuable feedback from moms. Each of the Mom's Best Award winning products have gone through a rigorous evaluation process by moms, who have used these products in everyday living situations. These products are then graded on their own merits with pre-selected criteria determined by moms. Mom's Best Award winners have earned the greatest endorsement that a product could receive - the mark of approval from their toughest critics, moms.