Perminder Chohan

Perminder Chohan is a firm believer in being genuine, honest, and trustworthy. It’s these three principles that have driven him his entire life. He’s a veteran insurance industry leader, working as a Managing Director with Desjardins Financial Security Independent Network (DFSIN) Richmond South office since 2009. His efforts for authentic success has been proven,building a team of over 150 agents and focusing on helping them achieve excellence through organic, grass roots efforts in sales.Back in 1998, Perminder started his career in the financial services industry, joining Registered Education Savings Plan Company. Within 6 months, he became their number one agent nationally. From there, things began to grow at a rapid pace, one which he kept learning from in order to become a leader to others in their pursuit of financial and personal success. Then he expanded into the life insurance industry, becoming a mentor and being instructional to over 200 agents.
Perminder’s success is notable, but it did not come without a lot of hard work. Having been raised in India, when Perminder moved to Canada he did not speak the English language. He didn’t shy away from embracing opportunity, though. He began creating challenges for himself that he was determined to conquer. Learning the English language was one of those challenges and he set goals for himself to make that happen! He fed off the energy that setting goals with deadlines gave him and realized that any goals he may have could be achieved through a solid plan, a commitment to success, and, of course—much hard work!
Community involvement is another thing that Perminder is passionate about. He is a tireless supporter of many activities and events that are important to the South Asian community in the Greater Vancouver Area. His generosity and sponsorship include: fundraising for twenty different charities in the area, sponsoring sports activities and teams year after year, and even bringing fan favorite Bollywood acts to Canada to perform.He is also invited to present at awards ceremonies that honor achievement.
To his community and work environment, Perminder is definitely a valuable contributor; however, to his family he is considered a loving, caring father and husband. When asked about he factors of his success, he always expresses that none of it would be possible without the support of his loving wife, Deep, and his children, Henna and Armaan. Together, the entire
Chohan family finds joy in being involved in their community and giving back.