Studio Wülf

Studio Wulf crafts brand experiences through a holistic approach that involves reflection, pathfinding, and connection to help our clients communicate authentically. We use strategy to uncover your core and build your narrative, so you can communicate with purpose, and resonate with your customers. By defining your brand, we can create effective, brand-driven design solutions that will delight your customers and help your business grow. We focus on wellness and lifestyle, and have a soft spot for pets.

About Linna Xu:
Linna founded Studio Wülf on her love of branding and being able to take her dog with her to work every day. She's studied and worked internationally in Germany and at home in Toronto, working on brands like Algenist, Perricone MD, Workopolis, Coca Cola, and Bell. Notable projects include branding and launching Hazlitt Magazine, Random House's online platform, and she was the designer and calligrapher of the 2016 Lunar New Year of the Monkey stamp by Canada Post. Her awards include the Adobe Design Achievement Award for packaging, Applied Arts Packaging Award, and The Zinc Award for Typography by the Registered Graphic Designers of Ontario. She's also been published internationally in several packaging and typography books by Gestalten, The Grand Girls Anthology by Magnet Verlag, Coupe Magazine, and Form Magazine.