WFR Wholesale Fire & Rescue Ltd.

WFR Wholesale Fire & Rescue Ltd. (WFR) is a family owned and operated business serving Western Canada since 1986. The founder started this business with a simple mission: “To supply the best possible equipment that will improve the safety of our firefighters while they fight to save lives and property.”

We found there was a lack of product knowledge and service in our industry, and we endeavored to fill this need. We accomplished this and became a quality one stop shop for our customers. This has not changed over the years, as we bring hundreds of suppliers with thousands of tested and proven products together in one warehouse.

As we continue to expand and bring you the latest in technology, we will endeavour to continue our history of supplying you, the customer, our best products and unquestionable service and support.
- William (Bill) F. Allen, founder, 1986